Results
Websites rebuilt, rankings protected and Google Ads that bring in calls, for small businesses that needed all three to work.
Most of my clients are small, owner-run businesses. Here's what happened when we worked together, in their words and mine.
Case studies
After COVID, his business was in a crater, and he was thinking about retiring.
Helped rebuild his marketing. Later, when I took over his Google Ads, I found his tracking hadn't counted a form inquiry in years and traced it to one missing slash in a web address. I also found a quote form that had quietly stopped working.
$202,165 earned in a little over a year. "I made so much money I could afford to buy a copy of the Daredevil #1 comic book."
Ads with no way to count calls, and the salon's old address and phone number still listed across the web.
Built call-focused Google Ads, set up call tracking and started cleaning up the listings.
In the first month, 6.65% of people who saw the ads clicked them, at $1.09 a click. (Full disclosure: it's my wife's salon.)
A new website was about to launch, and the old site's Google rankings were at risk. The site also never used the words buyers search, like "mouth coil."
Mapped every old page to its new address before launch, then renamed products and categories in the buyer's words.
The new site launched with its rankings intact, and its pages now speak the customer's language.
A hand-coded site last updated in 2019, with a 124-product catalog that had become a headache.
Rebuilt it on WordPress with a real online store and PayPal checkout.
Live in October 2026, with a store he can actually manage.
Their website builder broke the demo videos on every product page, and nobody could fix it.
Rebuilt the site on WordPress with the videos playing right on each product page.
Live in August 2026. Customers can see the product before they buy, without emailing for a link.
In their words
“I can already attribute thousands of dollars to our work, which means my investment has already paid for itself. My only regret is not having done this so much earlier.”
“Cris Johnson is 'Magic's Best Kept Secret.' He is very good at persuasive writing… Combining these with his SEO ability takes him way over the top. … Cris over-delivers. He promises one thing and then provides a lot more! … He is very down-to-earth and honest about his limitations and how he can and can't help you, which is refreshing.”
“Cris is also a wizard with SEO and has helped me, in a very short time, reach number one on Google search.”
“You were right… my phone has been ringing off the hook! I book at least one show EVERY day. That's crazy! This is the busiest I've ever been.”
“I recently redesigned my website with Cris Johnson, and I couldn't be happier with the results! … His SEO approach increased my website and Google Ads traffic significantly.”
“Cris Johnson is, quite simply, a marketing genius. … The results are greater than I ever anticipated.”
“I would most certainly recommend your services to anyone thinking of improving their website and creating some digital marketing campaigns.”
“As a professional entertainer I have been looking to partner with a one-stop person for all my digital marketing needs. Cris Johnson is that guy.”
“I can't say enough great things about Cris Johnson… (I'm getting very regular inquiries, Cris. THANKS!)”
“I've been blown away by his old school customer service and yet cutting edge delivery. … His understanding of Google and websites is incredible.”
“I hired Cris for SEO, funnel, and website help. He exceeded all my expectations! … SEO takes time and is a marathon, not a sprint.”
“Cris overdelivered! He gathered a bunch of information about me and then went to work creating clear, compelling, SEO-friendly messages.”
“Cris was the absolute PERFECT person to work with for my website copy.”
“Cris took my website to the next level. His suggestions, ideas, and customer service were invaluable, fast, and affordable.”
“After 4 months of having Cris Johnson use his marketing expertise to boost my business after COVID, I made so much money I could afford to buy a copy of the Daredevil #1 comic book.”
Tell me about your business and what you want more of. I'll tell you honestly what I'd do first.