Website Redesign · SEO · Google Ads

A Website That Gets Found. And Gets You Calls.

Website redesign, SEO and Google Ads for small businesses, from one expert who handles all three.

I'm Cris Johnson. For more than 20 years, my own website has kept my calendar full. Now I build, rank and advertise websites for small businesses across the US, from my office in Western New York.

The problem

Does This Sound Familiar?

Maybe your website is a few years old. It looked fine when it went up. But now:

You can't find it on Google unless you type in your own business name.

People visit, look around for a few seconds, and leave without calling.

You tried Google Ads, spent real money, and still can't tell what you got for it.

None of that means something is wrong with your business. It means your website isn't doing its job.

The idea

Your Website Should Be Your Best Salesperson

A good website works like a salesperson who never sleeps, never takes a day off and never asks for a raise. It shows up when someone searches for what you sell. It answers their questions. And it gets them to pick up the phone.

Employee of the Month
Your Website Position: Salesperson
24/7Hours
0Sick days
0Raises asked

To do that, three things have to work together:

SEO so Google shows your site to the people looking for you.
Google Ads for when you want customers this week instead of next year.
A website built to turn visitors into calls The design and the words on the page.
Your phone rings

Most businesses hire three different people for those three jobs. That's usually where things fall apart.

What I do

Three Services. One Person.

Websites

Is your site five years old or more? I'll rebuild it in WordPress, with copy I write myself, so it looks current, works on a phone and tells people why they should call you. Starting from scratch? I build new sites too.

SEO

I find out what your customers actually type into Google, then build your pages around it. That includes your Google Business Profile, which is often where local customers find you first.

Google Ads

Ads put you at the top of Google in days, not months. I set them up and manage them so your budget goes to people who are ready to buy.

Why me

Why One Person Beats Three

When your web designer, your SEO company and your ads agency are three different businesses, each one does its piece. Then the phone doesn't ring, and everyone points at someone else.

I do all three, and I write the words myself. So there's nobody to point at. If something isn't working, it's mine to fix.

You'll also talk to me every time, not an account manager. That's why I only take on a limited number of clients at once.

The designer "It's an SEO problem."
The SEO company "The site is too slow."
The ads agency "Your website doesn't convert."
Me "I'll fix it."

Results

What Happens When It All Works

A one-person business

$202,165

Earned in a little over a year after we started working together.

Joe Romano runs a one-person entertainment business. No staff, no sales team, no office. After COVID, his business was in a crater and he was thinking about retiring. Then he sent me that screenshot.

"After 4 months of having Cris Johnson use his marketing expertise to boost my business after COVID, I made so much money I could afford to buy a copy of the Daredevil #1 comic book."
Joe Romano

Most of my clients are small businesses like Joe's, where the owner is also the salesperson, the bookkeeper and the one answering the phone. Here's what a few of them say.

I can already attribute thousands of dollars to our work, which means my investment has already paid for itself. My only regret is not having done this so much earlier.
BABrian Scott Ambrosch
Cris is also a wizard with SEO and has helped me, in a very short time, reach number one on Google search.
GRGraham Rogers
Awesome Assemblies
You were right… my phone has been ringing off the hook! This is the busiest I've ever been.
JMJacki Manna
I would most certainly recommend your services to anyone thinking of improving their website and creating some digital marketing campaigns.
PDPieter deJonge
Grand Slam Charters
His SEO approach increased my website and Google Ads traffic significantly.
LRLeslie Fulps Ramos
Always Just For Fun Entertainment
I've been blown away by his old school customer service and yet cutting edge delivery.
MDMark Daniel
Cris Johnson is, quite simply, a marketing genius. The results are greater than I ever anticipated.
SCSteven Craig

The process

How We'll Work Together

Step 1

Contact me.

Tell me about your business and what isn't working. We'll set up a free call.

Step 2

I look under the hood.

Before I recommend anything, I check your website, your Google listing and any ads you're running. Then I show you what I found.

Step 3

We fix it in the right order.

Usually that means the website first, because SEO and ads both send people there. Then we grow from there.

Honest answer

Is This a Good Fit?

Probably yes

If you run a small business, you want more calls and inquiries from Google, and you'd rather have one expert than a marketing department.

Probably not

If you want the cheapest website you can find, page-one rankings by next Tuesday, or someone to post on your Facebook page.

I don't do social media. On purpose. Websites, SEO and Google Ads are where the buyers are, so that's where I spend all my time.

Cris Johnson, That Digital Marketing Guy
Google Ads since 2002 SEO-Certified Copywriter Western New York

About me

So Who's "That Digital Marketing Guy"?

Before I marketed anyone else's business, I marketed my own. I built two six-figure businesses on my own website, my own SEO and my own Google Ads. I still run one of them today.

One of them is a magic show. Yes, really. It's a good story, and it's on my About page.

Read My Story →

Free download

Is Your Website Costing You Customers?

Find out in about 15 minutes with the 21-Point Website Checkup. It's the same checklist I use when I audit a client's site, written so you can run it yourself.

Send me the checklist

FAQ

Questions People Ask Me

Don't see yours? Ask me directly. I answer every message myself.

Contact Me
Do you only work with WordPress?

WordPress is what I recommend for most businesses. It's flexible, it's built for SEO, and you own your site outright. I also do SEO for businesses on Wix that want to stay where they are.

Where are you located?

I'm in Western New York, near Niagara Falls and Buffalo. I work with businesses anywhere in the US by phone and Zoom.

How long does SEO take?

Usually a few months before you see real movement, sometimes sooner in a less crowded market. That's why many of my clients run Google Ads while their SEO builds.

Do I need SEO and Google Ads?

Not always. Some businesses do fine with SEO alone. Others need ads to fill the calendar right away. I'll tell you which one makes sense for you, and I'll tell you if you need neither yet.

How much does it cost?

Every business is different, so I don't do one-size-fits-all packages. After our call, I'll give you a clear quote before you commit to anything.

Ready for a Website That Pulls Its Weight?

Tell me a little about your business. I'll take a look and tell you honestly what I'd fix first, even if the answer is "not much."

Contact Me Call (716) 940-8963