Google Ads Audit

Find Out Where Your Google Ads Money Is Really Going

A Google Ads audit for small businesses that are spending money and aren't sure what they're getting for it.

Maybe your ads used to work and stopped. Maybe they never really did. Either way, I'll go through your account line by line and show you exactly what's wasting money and what to fix first.

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Warning signs

Is Your Google Ads Account Leaking Money?

If any of these sound familiar, an audit will tell you why.

The calls dropped, but the spending didn't.
You can't tell which clicks turned into customers.
Someone set it up years ago, and nobody has really looked since.
You get reports you don't understand, from an agency or from Google itself.
Google keeps sending "recommendations," and you're not sure which ones to trust.
Your ads show up for searches that have nothing to do with what you sell.

Line by line

What I Check

Where your ads show up

Every search that triggered your ads · negative keywords · location settings · Search Partners · ad schedule

What Google changed on its own

Auto-applied recommendations · automatically created ads and links · settings that drifted back to Google's defaults

Where the money goes

Bid strategy and limits · budget pacing · the searches that cost you the most and returned the least

Your ads and your tracking

Whether conversion tracking actually works · ad copy and extras · whether the pages your ads send people to do their job

The deliverable

What You Get

It's yours to keep, whether or not you hire me.

  1. 1A plain-English reportWhat's working, what's leaking and why. No jargon.
  2. 2A fix list in order of importanceThe biggest money leaks first.
  3. 3A ready-to-use negative keyword listPaste it into your account and start blocking wasted searches right away.
  4. 4All of it in under a weekFrom the day I get access to your account.

Real findings

Things I've Found in Real Accounts

A paid click from someone 440 miles outside the service area
Keywords Google added on its own that had nothing to do with the business
Years of form inquiries that were never counted, all because of one missing slash
A quote form on the website that hadn't worked in ages
A "bid limit" that wasn't limiting anything
None of these showed up as an error. Every one was quietly costing money.

The process

How the Audit Works

I look at everything. I don't change anything.

  1. 1Contact me.Tell me about your business and what's bugging you about your ads.
  2. 2Give me access.It takes about two minutes, and I'll walk you through it.
  3. 3I dig in.I look at everything. I don't change anything during the audit.
  4. 4You get the report.Your report and fix list arrive in under a week, written so you can act on them without me.
  5. 5You decide.Fix it yourself, have your current person fix it, or have me manage it from there.

FAQ

Google Ads Audit Questions

Don't see yours? Ask me directly. I answer every message myself.

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Will you change anything in my account?

No. The audit is look, don't touch. Nothing changes unless you decide to make the fixes.

Do I have to hire you afterward?

No. The report and the fix list are yours either way.

I already have an agency. Can you still audit my account?

Yes. Think of it as a second opinion. Plenty of people want to know what they're paying for.

What does the audit cost?

It's a flat fee, quoted before I start. If you hire me to manage your account within 30 days, the full audit fee comes off your first month.

How long does the audit take?

Under a week from the day I get access to your account.

What do I need to give you?

Access to your Google Ads account, and about ten minutes to tell me about your business and what a good customer looks like.

What if I haven't started running ads yet?

Then you don't need an audit. You need a good setup. Take a look at my Google Ads Management page.

Find Out What Your Ads Are Really Doing

Tell me a little about your business and your ads. I'll take it from there.

Contact Me Call (716) 940-8963