6 Reasons Why Direct Mail Still Works
Remember the classic sitcom Seinfeld? One of the recurring characters was Newman. He was a postal worker who drove the other characters nuts. In one episode, the character Kramer told Newman he wanted to cancel his mail. Not forward it but cancel it altogether. Kramer’s request horrified Newman, who eventually revealed that no one needed mail […]
Content Marketing Survival Tips for Your Business
Content marketing is huge right now. And it’s getting bigger. But there’s a dangerous trend in marketing. This trend rears its ugly head whenever there’s a seismic shift in marketing. And it’s happening right now. The trend? Embrace whatever the new marketing channel is. Ignore the old ones that were still working. This is wrong […]
How Email Marketing Fits into Your Online Marketing Plan
Recently, I got an online marketing lesson from my wife and mother-in-law. I watched them put together a jigsaw puzzle. As they searched for each piece, I realized a solid marketing plan was like a jigsaw puzzle. Now before you write me off as nuts, hear me out. Like a jigsaw puzzle, each piece of […]
Avoid These Critical Mistakes with Autoresponder Email Marketing
Autoresponder email marketing delivers the highest ROI of any online marketing option. It converts better than any paid social media option. Better than PPC ads. You might be thinking this sounds great. Sign me up! Here’s the thing…autoresponder email marketing offers a killer return on investment when done properly. When using email marketing, there are […]
5 Simple Ways to Succeed with Email Marketing
Email marketing is still the online marketing channel with the highest ROI. But nefarious types have made email marketing harder. See if any of these seem familiar. You open your email inbox and see the usual clutter: You’ve inherited a billion rupees from a foreign country’s ailing prince There’s an incomprehensible offer for “superior […]
3 Questions to Find Out What Your Marketing Needs Are
You’ve decided to get help marketing your business or company. This is a smart decision. Many business owners think they have to do everything themselves. Bootstrapping everything may be necessary in the early stages of a business. But it can’t last. One of two things will happen. Your business will grow, and your time becomes […]