What is UX Copywriting...and Why It's Critical for Your Company's Online Success!

UX Copywriting Helps Improve Your Visitors’ Online Experience

How is your company website’s UX? Many businesses are realizing how important UX is to attracting and retaining customers.

Short for “User Experience,” UX tracks how easy it is to navigate a company’s website. “User Experience” can be defined as:

The overall experience of a person using a product such as a website or computer application, especially in terms of how easy and pleasing it is to use.

A poor UX experience can lead to confusion and frustration on the part of your prospects. And ultimately to abandoned shopping carts, decreased sales, and an eroding client base.

Customers are Quick to Abandon a Company with a Poor User Experience

The customer experience is becoming the deciding factor for many consumers. The e-commerce explosion has given online users an almost unlimited array of choices. Customers know this and will take their business elsewhere if their needs are not met. Here are some sobering numbers:*

▪ 70% will abandon their purchase if the UX is poor

▪ 67% will unsubscribe or cancel because of bad UX

▪ 40% of users will leave if the content is poor

▪ 52% of users won’t continue to engage with a company when the mobile experience is bad

▪ 60% of users won’t recommend a business if the mobile experience is bad

▪ Users give 72% of the sites they visit a failing UX grade

▪ One bad experience on a website makes users 88% less likely to return

But the news isn’t all bad.

Good UX Directly Boosts Customer Loyalty and Leads to Increased Profits for Your Company

The numbers are in! A positive user experience for your online customers helps your business in a variety of ways:*

✓ 61% of millennials will share personal data if it
improves user experience

✓ Superior UX increases visit-to-lead conversions by 400%

✓ 71% of publishers say visitors stay longer when their experience with content is good

✓ 84% of people say being treated like a person is
important to winning their business

✓ 60% of users feel more positive about a company after reading content created by the company

*statistics from Intechnic, Spiralytics, and TrueList

Your Website’s UX Must be Clear, Concise, and Easily Understandable

Poor UX comes from not looking at a website from the customer’s point of view. Check out this error message:

To a programmer or web developer, this may make complete sense. But a new user on your site would have no idea what to do. Here’s another one:

There’s a big ‘disconnect’ from what the headline asks users to do vs what the actual clickable options are. Users abandon websites with these kinds of confusing messages in droves.

Some companies have a hard time stepping back, removing themselves from the nuts and bolts of their business, and looking at their site with fresh eyes.

That’s where I come in.

Improve Your Site’s User Experience with Effective UX Copywriting

I’m a Certified UX Copywriting Specialized through American Writers & Artists Institute (AWAI). I can comb through your site and find any ‘potholes’ in your site’s flow. I can also rewrite your site’s copy to make your message clearer… and easier to navigate by your customers and prospects.

You can also check out an entire campaign I did for AWAI on my portfolio page. This project includes a sales page, order page, confirmation page, and email follow-ups.

By checking out this project, you’ll see how I have an “eye” for crafting clear, concise copy. It’s copy that helps move customers through a sales funnel.

Ready to Use UX Copywriting to Improve Your Customers' Experience?

Want to connect with me? You can contact me in several ways.

Fill out the contact form at the top of this page. Just for filling it out, you’ll also receive access to three FREE reports:

“5 Critical Reasons Why Your Website May Not be Working”

“Top 10 Benefits of Automated Email Marketing”

“7 Widely-Believed Myths of SEO Busted”

2. You can also call me directly by calling (716) 940-8963.

Let’s set up a Discovery Call. On the call, I can look at your site, learn about your company, and answer any questions you have. There’s no fee for the call and no further obligation from you. I’ll assess your company’s website, offer suggestions, and listen to your concerns. I look forward to hearing from you soon.