Why Video Marketing is Important...and How You Can Take Advantage of It!

Take a guess: how many hours a day does the average person watch online videos?

According to some sources, as many as 27.2% of online viewers watched over 10 hours of video each week in 2020.

A Wyzowl Survey revealed in 2021 that 93% of marketers consider video marketing as a “must-have” in their toolbox of effective marketing strategies.

That number is only expected to rise. Just a few online headlines in the last couple of years:

“Online Video Consumption Continues to Rise Globally…”

“More than 500 million hours of videos are watched on YouTube each day…”

“Average American Streaming 8 Hours a Day During the Pandemic…”

Video consumption was rising at staggering rates even before COVID-19.

A case study or testimonial video is a fantastic way to offer your prospects social proof that what your company offers is the solution to their problems! 

Video is an amazing marketing channel for YOUR business, but only if it’s done properly.

Most video content is poorly planned…if at all. 

The Secret to ‘Hooking’ Viewers with Video…

For videos to be effective, they must include two things:

• A “curiosity gap:” Your video must withhold certain information that your prospects wants to know…until you’re ready to give it to them.

• A “hero’s journey:” A great case study or testimonial video must include the client’s struggles and ultimate triumph. Appeal to your prospects’ emotions and they’ll feel connected to your video much more than a standard “just tell us what you like about Product X” video.

Here’s Why A Great Case Study Video Needs a Script…

To create both a curiosity gap and a hero’s journey in your video, you’ll need it to be scripted. And the script needs to be written and formatted in a way that any production company, both big and small, can understand.

Having a properly formatted video script will also save you a ton of money because you won’t waste the production company’s time by shooting unneeded material.

That’s where I come in.

I’ve studied filmmaking techniques for years, both in college and on my own. I’m also an AWAI-Certified Video Scriptwriter. I’m an expert at creating scripts that will compel your viewers and prospects to keep watching your videos.

I’ll produce a script that will captivate online viewers and save you thousands of dollars of production costs.

Video scripts are perfect for:

• Explainer videos
• Product demonstrations
• Company culture videos
• “Behind the scenes” videos
• Case studies
• Web series
• Portraits of employees videos
• And many more…

Ready to Get Started?

Call my office at (716) 940-8963 or simply fill out the contact form on this webpage.

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“5 Reasons Why Your Website May Not Be Working for You”

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These reports are yours FREE just for learning more about my services.

I look forward to hearing from you soon!

—Cris