Direct Response Copywriting & Content Marketing Portfolio

Email Autoresponder Series:

• Grand Slam Fishing Charters

This autoresponder series follows up with prospects after they fill out a contact form for a free report/lead magnet.

• ContentBacon Sales Emails

This is a series of emails marketing company ContentBacon wanted to encourage leads who filled out a contact form to click to an in-depth article or schedule a Discovery Call

• Leon Studio One

This is a series of emails written for a Cosmetology school. The email series is to encourage potential students who fill out the contact form to then sign up for a free tour of the school’s facilities.

• WNY Company

This series of emails is sent to prospects after they have received a written estimate to get a new roof installed.

Sales Letter Webpages

• The Educator’s Stress & Anxiety Reduction Toolkit

• Puptastic Naturals

Blog Articles

Pet Industry:

• 5 Tips for First-Time Dog Owners
• 7 Money-Saving Strategies for Dog Parents
• 11 Simple & Fun Exercises to Keep Your Dog Fit
• The Ultimate Guide to Traveling with Pets
• Puppy Proofing 101: 4 Essential Steps to Keeping Your New Pup Happy, Healthy, and Safe
• Simple & Effective Tips to Reduce Dog Anxiety
• How to Choose Healthy Dog Treats

Education / Raising Children:

• Why STEAM Matters in Arts & Education
• The Importance of STEM Education in Middle Schools
• 7 Study Tips for Kids
• Earth Day 2021
• Encouraging Responsibility in Your Children: 7 Keys for Success
• 6 Simple Techniques to Adjusting to In-Person School
• 5 Tips for Avoiding the Academic Summer Slide

Fishing Charter Industry:

• What to Expect on Your Fishing Charter
• Why Turks and Caicos Islands are the Perfect Deep Sea Fishing and Vacation Destination
• Why Sustainable Fishing is Important
• How to Make Your Deep Sea Fishing Charter an Amazing Experience

Other Industries:

• How Terroir Affects Wine 
• Baughman Water Seal – 9 Benefits of Water Seal

• WNY Company – Is New Siding a Good Investment?
• Dr. Capicotto – Your 9 Most Commonly Asked Questions about Epidural Injections Questions 
• Spinedocs.com – Tips to Keeping Your Back Healthy
• WNY Food Trucks – Avoid These Costly Mistakes that Cause Food Trucks to Fail
• WNY Food Trucks – By the Numbers

Lead Magnets:

• The ONE Question You MUST Ask Before Booking a Fishing Charter

A lead magnet for email signups for a deep-sea fishing charter company

• 7 Things You Must Know Before Hiring an Assembly Presenter

This special report is for school administrators looking to book school assembly programs in elementary schools.

• How to Quickly & Easily Housebreak Your Dog

This special report is a bonus for purchasers of my book “Why Does My Dog Do THAT?”

Books / Ghostwriting:

Are you looking for a ghostwriter for your nonfiction book? In addition to copywriting, I also offer complete ghostwriter services. Packages include editing, formatting for paperback and ebook, and front and back cover design. Due to non-disclosure agreements, I cannot post my projects here. Below are three books I have written and published under my own name as samples.

• Super Science: Unleash Your Superpowers With These Fun Experiments – FULL BOOK

• Super Science Book Cover (FRONT, BACK, & SPINE)

A book of science experiments for kids 7-12 years of age

• Virtual Magic: Amaze Your Friends With Fun Tricks You Can Perform Online! – FULL BOOK

• Virtual Magic Book Cover (FRONT, BACK, & SPINE)

A book of magic tricks kids 7-12 years of age can perform over Zoom

• Why Does My Dog Do THAT?: A Dog Lover’s Guide to Over 50 Weird and Wonderful Dog Behaviors – FULL BOOK

• Why Does My Dog Do THAT? Book Cover (FRONT, BACK, & SPINE)

A book that explains various dog behaviors

Video Scripts:

• AWAI Case Study Script

This script is for a case study video promoting AWAI’s Copywriting Training courses

Landing Pages:

• www.HowtoHousebreakMyDog.com

Opt-in page for a special report for purchasers of my book, “Why Does My Dog Do THAT?”

• Practical Portion Control for Health Minded Moms

Opt-in page for a food portion control lead magnet aimed at busy moms

Webpage Copy:

Deep Sea Fishing Charters

• Grand Slam Fishing Charters – Home page
• Grand Slam Fishing – FAQ page
• Grand Slam Fishing – About Us page

Entertainment

• Ultimate School Shows – Virtual Programs page
• Ultimate School Shows – Home Page
• Ultimate School Shows – Read Across America Show

Attorneys / Law Firms

• Chalik & Chalik Injury Lawyers – Orlando Pedestrian Injury Lawyer
• Law Offices of Randall B. Isenberg – Austin Prescription Drug Attorney
• Law Offices of Randall B. Isenberg – FAQ Page – Can I Expunge or Seal My Case
• The Fitch Law Firm – FAQ Page – How To Get A Traffic Cam Footage of an Ohio Truck Accident
• The Fitch Law Firm – FAQ Page – Truck Accident With No Insurance – What Are Your Options?

Music Instructors

• Sloan School of Music – Brass Lessons service page
• Sloan School of Music -Piano Lessons service page
• Sloan School of Music – String Lessons service page
• Sloan School of Music – Voice Lessons service page
• Sloan School of Music – Woodwinds Lessons service page

Home Improvement

• Diligent Exterior Remodeling – Custom Doors service page
• Diligent Exterior Remodeling – Gutter Replacement service page

UX Copywriting Series:

• AWAI Digital Marketing Course Series

This series consists of a product page, order page, confirmation page, confirmation email, and follow-up emails. Notes for the web developer are in red text and the copy is in black text for clarity.

Full Websites:

• Ken Scott Magic Programs

Entertainer’s website. Complete WordPress site build and all copy written. Includes installation of contact forms, integrated with autoresponder series.

• MaggiesMaidsCleaning.com

I built this WordPress site for a cleaning company in Florida.

• www.ElementarySchoolAssemblies.com

This is the website for my entertainment business. I still keep it highly optimized as an example of my work.